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FIXIES.

After a three-year intermission, in 2007, Fixies embarked on a comprehensive brand and product relaunch across all forms of media. schwarzspringer was on board from the start. We developed the new slogan, the new corporate design, the entire packaging and all print and TV communications. The defining image: confident mothers holding their sleeping babies in their arms – they swear by Fixies products because they are gentle on the skin.